In a previous article I spoke about e-mail ethics in your marketing and the fact that though it takes several exposures to your name, your business, your marketing style, before they bite, it is not good to over do it, considering that it annoys them. I had also spoken about how most people actually "want" to be sold on your product or idea, so long as they can see that it falls in with whatever issue or problem that they have that they are seeking to solve. I had made the statement that I would come around to that later. I feel that now is the time to do that.

 When I said that, some people might think that idea is a falsity, a misnomer in the world of off-line, or on-line marketing in general. I can assure you, that this is not true.

 How? How can you assure me? I can hear that question, so I will get right into it.

 There is allot of buzz about the net, about principles of viral marketing, the ability to increase traffic exponentially and with a decent product, sometimes, even a crappy product, but with good content attached to it, i.e. an excellently written and crafty sales letter, combined with methods and automation which allows you to draw more and more traffic, and with some other methods such as one time offers, which I won't go into here, one can apply the RIGHT type of pressure to make sale after sale after sale.

 Now, let me ask you this:

 Do you HONESTLY think, that if someone did not want to purchase, that they would?

 Do you HONESTLY think, that if that sales letter didn't speak to a customers needs, didn't solve their problem, either emotionally, physically or mentally that those marketers out there would be making the many 100's of Thousands of dollars that they are making??

 I put it to you like this. Of Course NOT!!

 There is ONLY one reason that this methodology has been so successful. That reason is plain and simply the principle of increased desire, for a product, and therefore, for the potential customer to take the necessary action to complete the transaction and take delivery of the product which will fill their needs. They WANTED to be sold. Plain and Simple. If this were not the case, they would not have bought whatever product, no matter how free, cheap or expensive it was.

 There is also another portion to this odd little aspect to the human psyche. This portion is plainly the fact that once someone finds good content, there is a perception built on that, that if the content of the sales letter is good, then it stands to reason that the content of the product will be just as so, that when they buy that product, that it will contain the answers that they seek. So, they look specifically for the key elements that will allow them to make the favourable decision to buy. When you apply this to your marketing, you will notice that if you haven't been paying attention to your grammar, your spelling, the finish of your web-pages even, the image that you put to your customer, your conversion rates will be lower, but they will still be in existence.

 In other words, this is due entirely to the fact that people want to be sold. I have heard of many web-sites that convert REALLY well, simply due to this one principle. People WANT to be sold. Not so much sold, as they are eager to find, quickly, the person that will help them the most in whatever situation that they find themselves in need.

 Do use this idea wisely. Do not abuse what you have been given. Really, it doesn't seem like much, but this one principle is extremely powerful and it is the one principle, the one piece of knowledge that has propelled me to the front runners of the leader boards in quite a few organizations, which sold a myriad of products in the off-line world. Remember, Off-line Marketing and On-line Marketing are essentially two halves to the same coin. There are very few principles that don't cross the line between the two. This is a principle, that when you put together your product, your product package, if you combine the energy of the idea, with the right information to make the sale, you will have quite a bit of success, though really, there are other things, online, that must be done to make things easier and quicker for you. One should take advantage of all the opportunities they are given.

 Of course, that belief, which is instilled even as children in the human psyche is also another driver of the principle of increased desire of attainment. It is the belief that if we pass on opportunities, that we will not achieve the success that we are seeking, in whatever endeavor that we have set out to do. This one idea is why humans would rather be sold. They do not wish to fail. They also, for good or bad, will carry some individuals to success on their backs, IF those individuals have learned to apply the principle of increased desire for attainment. Plain and Simple, Human's LOVE to be sold.

 Of course, this is also why human's have a real bad habit of getting taken by scam artists and con-men. Scam artists and con-men have an inherent understanding of how to sell near anyone on any idea that they might have, then take the money and run, never truly delivering on the promise. Don't be like this. It is essential to build trust in your online business to become truly successful.

 When it comes to online business, the ideal scenario is to attain a repeat and ongoing residual income and customer base. Without those repeat customers, eventually you might slow to a crawl, in your chosen market. This principle of course has more application in the off line world, but none the less, if you wish to attain true success with whatever business you run, then apply this principle ethically. One of the best ways to do this is to examine your own mind, your own emotions and remember what it was that was so great about what it was that someone else sold you, why you were happy with the product, what enforced your decision to buy, what justified it to you, and why you may have been disappointed, if at all applicable. To understand why YOU yourself are someone that WANTS to be sold, you will then be able to apply the principle of Increased Desire of Attainment in your own sales pages and other site features. Remember, they want to be sold. That means it IS up to you to SELL. So do it ethically, do it properly and deliver a good product. Always justify that desire in your customer to want to be sold by "Over-Delivering".

 An entrepeneur in this day and age, especially one operating in the faceless world of online marketing has at their disposal a HUGE host of weaponry to take to the field of battle and to make their sales and to make the customer that comes to their sites happy. Even if all you are trying to do is build an Opt-in list, that list is still people that want to be sold. This principle applies especially to e-mail marketing. They are on your list, just waiting to be told that one piece of information that will give them the justification to buy, which, to me, is clear evidence of their willingness to be sold your product, but they are waiting for a good reason, and at that point, what you want to do is deliver, and over deliver a reason for them to visit your site again. Especially that portion that contains what you are attempting to sell. Therefore, give it to them, over-deliver and justify their Increase in Desire to Attain what you are offering. As I stated before, use the information wisely.

 Take your time and examine what the principle entails for you, and you will have a good start. It will take practice to perfect, but you will achieve the results that you are seeking.

Jamie Davidson is President and C.E.O. of Tigers Den Marketing Group. He writes articles for
the benefit of himself and those in his organization to bring them into understanding of the always
changing market-place. You can find more information about Tigers Den Marketing Group @
www.tigers-den.tk You may also sign up for the weekly Tigers Den newsletter "Affiliate Weaponry"
here.
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